{"id":2716,"date":"2023-02-28T11:24:51","date_gmt":"2023-02-28T10:24:51","guid":{"rendered":"https:\/\/vasco-electronics.cz\/clanky\/?p=2716"},"modified":"2024-08-19T14:36:32","modified_gmt":"2024-08-19T12:36:32","slug":"vasco-se-zameruje-na-uzky-tym","status":"publish","type":"post","link":"https:\/\/vasco-electronics.cz\/clanky\/press-release\/vasco-se-zameruje-na-uzky-tym\/","title":{"rendered":"Vasco z Krakova se zam\u011b\u0159uje na \u00fazk\u00fd t\u00fdm, spole\u010densk\u00e9 aktivity a nov\u00e9 produkty"},"content":{"rendered":"<ul>\n<li><strong>2022: 75 tis\u00edc prodan\u00fdch za\u0159\u00edzen\u00ed (+50 %), 85 milion\u016f PLN (+64 %), \u010dist\u00fd zisk: 17 milion\u016f PLN (+44 %)<\/strong><\/li>\n<li><strong>Nov\u00e9 obchody v Pa\u0159\u00ed\u017ei a na Mallorce a 4 v Dubaji<\/strong><\/li>\n<li><strong>Nov\u00e9 kancel\u00e1\u0159e v Portugalsku a N\u011bmecku<\/strong><\/li>\n<li><strong>B\u011bhem Mistrovstv\u00ed sv\u011bta ve fotbale v roce 2022 v Kataru zakoupila vybaven\u00ed vl\u00e1da zem\u011b<\/strong><\/li>\n<li><strong>Ceny za design a nominace na cenu GLOMO na v\u00fdstav\u011b MWC v Barcelon\u011b<\/strong><\/li>\n<li><strong>P\u0159eklada\u010de Vasco podporuj\u00ed humanit\u00e1rn\u00ed a zdravotnick\u00e9 organizace<\/strong><\/li>\n<\/ul>\n<p>Ve st\u00ednu v\u00e1lky na Ukrajin\u011b v \u00fanoru 2022 b\u011bhem jednoho z nejv\u00fdznamn\u011bj\u0161\u00edch veletrh\u016f elektroniky v Evrop\u011b MWC Barcelona p\u0159edstavila krakovsk\u00e1 spole\u010dnost nov\u00fd model p\u0159eklada\u010de \u2013 <a href='https:\/\/vasco-electronics.cz\/prekladace\/vasco-translator-v4'>Vasco Translator V4<\/a>. Za\u0159\u00edzen\u00ed se za\u010dalo masov\u011b prod\u00e1vat o 5 m\u011bs\u00edc\u016f pozd\u011bji.<\/p>\n<p>P\u0159eklada\u010d, kter\u00fd podporuje 76 jazyk\u016f p\u0159i konverzaci a 108 p\u0159i p\u0159ekladu z fotografi\u00ed, byl p\u0159edstaven tak\u00e9 na t\u011bchto v\u00fdznamn\u00fdch technologick\u00fdch veletrz\u00edch: IFA v Berl\u00edn\u011b, GITEX v Dubaji, Japan IT Week v Tokiu a v lednu leto\u0161n\u00edho roku na nejv\u011bt\u0161\u00edm sv\u011btov\u00e9m veletrhu &#8211; v\u00fdstav\u011b CES v Las Vegas.<\/p>\n<p>Pandemie zp\u016fsobila nejistotu a omezila cestov\u00e1n\u00ed \u2013 soukrom\u00e9 i obchodn\u00ed. Uk\u00e1zalo se, \u017ee bez probl\u00e9m\u016f se mnoho setk\u00e1n\u00ed a obchodn\u00ed rozhovory daj\u00ed uskute\u010dnit online. P\u0159esto spole\u010dnost b\u011bhem pandemie zdvojn\u00e1sobila sv\u00e9 tr\u017eby a v roce 2021 dos\u00e1hla vynikaj\u00edc\u00edho \u010d\u00edsla 50 000 prodan\u00fdch p\u0159eklada\u010d\u016f, vysv\u011btluje Maciej G\u00f3ralski, gener\u00e1ln\u00ed \u0159editel spole\u010dnosti Vasco. \u201eOtev\u0159en\u00ed hranic a mo\u017enosti cestov\u00e1n\u00ed p\u0159inesly o\u010dek\u00e1van\u00fd n\u00e1r\u016fst prodan\u00fdch za\u0159\u00edzen\u00ed. V roce 2022 vzrostl po\u010det prodan\u00fdch p\u0159eklada\u010d\u016f o 50 %, obrat i zisk vzrostly o 64 %, resp. 44 %.<\/p>\n<p>Po rusk\u00e9m \u00fatoku na Ukrajinu se Vasco st\u00e1hlo z rusk\u00e9ho trhu. P\u0159esto\u017ee tamn\u00ed prodejn\u00ed s\u00ed\u0165 je\u0161t\u011b nebyla dostate\u010dn\u011b rozvinuta, spole\u010dnost se rozhodla opustit pl\u00e1novan\u00e9 aktivity a zapojila se do vlastn\u00ed kampan\u011b Stand with Ukraine. T\u00e9m\u011b\u0159 200 nevl\u00e1dn\u00edm organizac\u00edm a slu\u017eb\u00e1m, zejm\u00e9na zdravotnick\u00fdm slu\u017eb\u00e1m na podporu uprchl\u00edk\u016f, bylo zap\u016fj\u010deno v\u00edce ne\u017e 500 elektronick\u00fdch p\u0159eklada\u010d\u016f. P\u0159eklada\u010de pomohly prolomit jazykov\u00e9 bari\u00e9ry a l\u00e9pe pochopit pot\u0159eby migrant\u016f na hranic\u00edch, v\u010detn\u011b t\u00e9 polsko-b\u011blorusk\u00e9. <a href='https:\/\/vasco-electronics.cz\/prekladace\/'>Elektronick\u00e9 p\u0159eklada\u010de<\/a> Vasco pom\u00e1haly tak\u00e9 v ambulanc\u00edch, nemocnic\u00edch a mezi jednotliv\u00fdmi l\u00e9ka\u0159i po cel\u00e9m Polsku.<\/p>\n<p>Vasco nejen podporuje a rozv\u00edj\u00ed sv\u016fj vlastn\u00ed t\u00fdm, ale podporuje tak\u00e9 organizace poskytuj\u00edc\u00ed humanit\u00e1rn\u00ed a l\u00e9ka\u0159skou pomoc lidem v nouzov\u00fdch situac\u00edch na cel\u00e9m sv\u011bt\u011b. Spole\u010dnost darovala sv\u00e1 za\u0159\u00edzen\u00ed mimo jin\u00e9 skupin\u011b pro pr\u00e1va men\u0161in, nadaci Survivor Foundation a Medis on the Border. Maciej G\u00f3ralski, kter\u00fd je s\u00e1m zdravotn\u00edkem, inicioval vytvo\u0159en\u00ed pohotovostn\u00edho t\u00fdmu PMM Vasco, kter\u00fd vznikl ve spolupr\u00e1ci s Polskou l\u00e9ka\u0159skou mis\u00ed. T\u00fdm moment\u00e1ln\u011b p\u0159ij\u00edm\u00e1 a \u017e\u00e1d\u00e1 o akreditaci od Sv\u011btov\u00e9 zdravotnick\u00e9 organizace (WHO).<\/p>\n<p>&#8211; <em><a href='https:\/\/vasco-electronics.cz\/prekladace\/'>Elektronick\u00fd p\u0159eklada\u010d<\/a> je oporou nejen pro ty, kte\u0159\u00ed neovl\u00e1daj\u00ed ciz\u00ed jazyky. Dok\u00e1\u017ee tak\u00e9 podpo\u0159it ty, kte\u0159\u00ed ciz\u00ed jazyky dob\u0159e ovl\u00e1daj\u00ed, nap\u0159\u00edklad v situaci, kdy druh\u00e1 strana ciz\u00ed jazyky v\u016fbec nezn\u00e1 a je t\u0159eba n\u011bjak komunikovat<\/em>. &#8211; vysv\u011btluje Maciej G\u00f3ralski &#8211; <em>N\u00e1zorn\u011b je to vid\u011bt na p\u0159\u00edkladu zdravotnick\u00fdch slu\u017eeb, kde se d\u00edky elektronick\u00e9mu p\u0159eklada\u010di zkracuje \u010das obsluhy pacienta. Za\u0159\u00edzen\u00ed p\u0159ijdou vhod i tehdy, kdy\u017e se na jednom m\u00edst\u011b setk\u00e1 mnoho kultur, nap\u0159\u00edklad b\u011bhem velk\u00fdch akc\u00ed, jak\u00fdmi jsou mistrovstv\u00ed sv\u011bta v Kataru<\/em>.<\/p>\n<p>V roce 2022 spole\u010dnost zv\u00fd\u0161ila po\u010det zam\u011bstnanc\u016f o 37 %, konkr\u00e9tn\u011b na 200 lid\u00ed. Tak\u00e9 otev\u0159ela 6 nov\u00fdch prodejen \u2013 ve Francii, \u0160pan\u011blsku, Spojen\u00fdch arabsk\u00fdch emir\u00e1tech, Budape\u0161ti a \u0158\u00edm\u011b \u2013 a 2 obchodn\u00ed zastoupen\u00ed \u2013 v N\u011bmecku a Portugalsku.<\/p>\n<p>Produkty Vasco jsou uzn\u00e1v\u00e1ny z\u00e1kazn\u00edky a pr\u016fmyslem nejen pro jejich funk\u010dnost, ale tak\u00e9 pro jejich design. D\u016fkazem toho je z\u00edsk\u00e1n\u00ed nejpresti\u017en\u011bj\u0161\u00edch cen v kategorii pr\u016fmyslov\u00e9ho designu \u2013 Red Dot Design Award, zvanou \u201eOscar za design\u201c a New York Product Design, ocen\u011bn\u00ed z\u00edskan\u00e9 v roce 2021 za model M3 a v roce 2022 za nejnov\u011bj\u0161\u00ed p\u0159eklada\u010d spole\u010dnosti. Krom\u011b toho <a href='https:\/\/vasco-electronics.cz\/prekladace\/vasco-translator-v4'>Vasco Translator V4<\/a> z\u00edskal ocen\u011bn\u00ed Good Design Award, co\u017e je ocen\u011bn\u00ed od Japonsk\u00e9ho institutu pro podporu designu.<\/p>\n<p>Krom\u011b ocen\u011bn\u00ed zam\u011b\u0159en\u00fdch na produkty byl majitel a gener\u00e1ln\u00ed \u0159editel spole\u010dnosti Vasco, Maciej G\u00f3ralski, ocen\u011bn tak\u00e9 v sout\u011b\u017ei EY Podnikatel roku, kde se stal finalistou v kategorii Nov\u00e9 technologie\/Inovace. Za pr\u00e1ci pro Ukrajinu byl tak\u00e9 nominov\u00e1n na Cenu Indifference Award od Osv\u011btimsk\u00e9ho institutu pro lidsk\u00e1 pr\u00e1va.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2022: 75 tis\u00edc prodan\u00fdch za\u0159\u00edzen\u00ed (+50 %), 85 milion\u016f PLN (+64 %), \u010dist\u00fd zisk: 17 milion\u016f PLN (+44 %) Nov\u00e9 obchody v Pa\u0159\u00ed\u017ei a na Mallorce a 4 v Dubaji Nov\u00e9 kancel\u00e1\u0159e v Portugalsku a N\u011bmecku B\u011bhem Mistrovstv\u00ed sv\u011bta ve fotbale v roce 2022 v Kataru zakoupila vybaven\u00ed vl\u00e1da zem\u011b Ceny za design a nominace [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":2717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[135],"tags":[137],"class_list":["post-2716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","tag-a-noskowska"],"_links":{"self":[{"href":"https:\/\/vasco-electronics.cz\/clanky\/wp-json\/wp\/v2\/posts\/2716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vasco-electronics.cz\/clanky\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vasco-electronics.cz\/clanky\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vasco-electronics.cz\/clanky\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/vasco-electronics.cz\/clanky\/wp-json\/wp\/v2\/comments?post=2716"}],"version-history":[{"count":1,"href":"https:\/\/vasco-electronics.cz\/clanky\/wp-json\/wp\/v2\/posts\/2716\/revisions"}],"predecessor-version":[{"id":2718,"href":"https:\/\/vasco-electronics.cz\/clanky\/wp-json\/wp\/v2\/posts\/2716\/revisions\/2718"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vasco-electronics.cz\/clanky\/wp-json\/wp\/v2\/media\/2717"}],"wp:attachment":[{"href":"https:\/\/vasco-electronics.cz\/clanky\/wp-json\/wp\/v2\/media?parent=2716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vasco-electronics.cz\/clanky\/wp-json\/wp\/v2\/categories?post=2716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vasco-electronics.cz\/clanky\/wp-json\/wp\/v2\/tags?post=2716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}